josh@underseage.studio
josh@underseage.studio
Dynamic Kitchens & Joinery · Ballina NSW
The website, getting found again, the logo and everything that carries it, and a day training your team on AI.
Four things, what each one costs, and the one reply I need back. Everything after this page is the reasoning behind it.
Six pages carrying your own photographs at the size you paid for them. The homepage is already drawn up and you can scroll it on the next page. $4,000.
Back in front of the people searching for a kitchen in Ballina. Monthly, because it compounds rather than finishes. $449 a month on the Found plan, and there are two cheaper plans if you would rather.
Strategy, a full logo suite, colours, type, guidelines and the finished files. There is a real before and after further down so you can see what it gets you. $2,000, and it is option two.
In your office, on their own laptops, building real automations against your own jobs while the rest of the team watches. $2,000 for the full day, or $1,200 for half.
It is a mockup rather than a live site, so nothing is switched on yet. I built it from your own photographs and your own words before you said yes, so have a scroll through both frames and you will get a fair idea of where it would go.
Scroll inside the frame to walk the whole page
The phone version, art directed separately
You are fifteen percent dearer than the company that took the Tintenbar job, and you should be. The site's whole job is to get the proof of that in front of somebody before your quote does.
In March 2024 you paid a photographer to do it properly. Even light, straight verticals, styled, eleven rooms of your own, and they are sitting on your server right now at two thousand pixels across. The new site serves them at that size.
That is the one thing I would have told you even if you never hired me: you do not need another shoot, you need the one you have already paid for put up full size.
A logo is a drawing. A brand is the reason somebody decides you are worth more before they have met you.
Yours is already doing that job every day, on the van, on the invoice and on the sign out the front. What a proper identity does is make it do that job consistently, at every size and on every surface, so the impression somebody forms in a car park is the same one they form on their phone, and the same one they form standing in a finished kitchen.
That consistency is most of what lets a business hold its price without having to argue for it. It is the quietest part of being fifteen percent dearer and getting away with it.
Seed & Stone Landscapes came to me with the mark on the left. Same business, same name, same trade. The one on the right is what they run on now.
That is the point of the brand assets line above. A logo on its own is a drawing. What you are buying is the version that works on a shirt, a sign, an invoice, a ute door and a phone screen, with the files to prove it, so nobody ever redraws it again.
It is $2,000 and it is option two on the investment page. It is not being pushed, and the website is built so the mark can be swapped in later without a single page being redrawn.
Hands on the whole way through, on your own laptops, using Dynamic Kitchens rather than made up examples. Nobody sits and watches slides.
Half an hour with the staff who will be sitting in, before I arrive. What tools they already use, how much they have touched AI, and which jobs you would most like taken off them. The day gets built around those answers, so nobody sits through something they already know.
Running properly on their laptops and phones, then fed your emails, your quotes, your prices and the way you talk to people. It only sounds like Dynamic Kitchens if it has read Dynamic Kitchens.
Real automations against real jobs off your list, with your team driving and me beside them. Then a short playbook in plain English, written for them and not for a developer.
You have two jobs that eat unpaid hours every week and both are the kind AI is genuinely good at. The quoting, where four to eight hours go into every big kitchen. And the content, where you said yourself that getting it out the door is the hard part. Buying a social media retainer solves one of those for as long as you keep paying. Teaching your own staff solves it permanently, and they can point it at the next thing when the business changes.
Not homework. Real ones, set up on the day against jobs off your own list, working before I leave.
The shift that matters is going from asking for one thing and getting one thing, to setting something running that keeps producing every week.
Posts and images created and scheduled on a run, with your staff approving before anything goes out rather than making each one from scratch.
The repetitive part of putting a quote together taken away, with the judgement left exactly where it is, with you.
A full day is $2,000, a half day is $1,200. The full day is what option three adds on the next page. Neither waits on the website, and neither has to be decided now.
Every build option includes the writing, the design, the photograph selection and preparation, six pages, the move across so nothing anybody has bookmarked breaks, and two rounds of changes before it goes live.
The site rebuilt at the level of the work. It is what a recommendation sends people to, and the piece that decides whether the next person who wants you can justify your price before they ring you.
The same site, plus the logo, colours and type replaced. Yours whenever you want it, and not a decision the site needs from you now. Can be spread over twelve months at $600 a month, which comes to more in total.
Both of those, plus a full day with your team on AI. You may not know you want that until the site is live.
The site has to be hosted, kept secure and backed up by somebody, so a plan is not optional. Which one is entirely yours.
I would take Found, and I do not say that lightly because it is the dearest of the three. Live and Looked after keep a site correct, and correct is not the same as being found. Found is the one where somebody works every month on putting you in front of full house fit outs like the Tintenbar one.
A full day with your team, or a half day at $1,200. The same day that sits inside option three.
What option two adds. Not being pushed, and it does not have to be decided now.
The build is quick. The part worth taking time over is what actually goes on the pages.
Half an hour on your process and the projects you want shown. About an hour of your time, and it is the only part that needs you.
Writing and design, then the pages, then a first version for you to walk through and mark up.
Changes made, the new site put in place of the old one on the same address, old pages pointed at their new homes.
The monthly starts on launch day. New pages, the search work, the listing, and the first report.
The only thing on your plate
Nothing in here waits on a decision you have not already made. Reply to this email with the option you want and I will start this week.