josh@underseage.studio
josh@underseage.studio
Dynamic Kitchens & Joinery · Ballina NSW
The website, getting found again, your team trained, the two builds that give you hours back, and the logo if you decide you want it.
Six things, what they cost, and the one reply I need back. Everything after this page is the reasoning behind it.
Back in front of the people searching for a kitchen in Ballina. You were number one everywhere when your sister was running it, so this is a restart, not a repair.
Six pages, carrying your own photographs at the size you paid for. The site somebody lands on after a recommendation.
A day on AI in your office, building the tools while your team watches. There is no social media retainer in here at any price, because you were right at the table that it would cost more than it is worth.
Four to eight unpaid hours go into every big kitchen. Half a day watching you and your staff actually do it, then a build that takes the repetitive part away and leaves the judgement with you.
A handover generated from the job folder, with the review request riding along with it, at the moment somebody is standing in a finished kitchen feeling good about it.
You raised it, not me, and then you said it is a lot. It is priced below, it is not being pushed, and the site is built so the mark can be swapped later without the pages being redrawn.
Built before you said yes, from your own photographs, your own words and your own colours. Scroll it inside the frames below.
Scroll inside the frame to walk the whole page
The phone version, art directed separately
You are fifteen percent dearer than the company that took the Tintenbar job, and you should be. The site's whole job is to get the proof of that in front of somebody before your quote does.
In March 2024 you paid a photographer to do it properly. Even light, straight verticals, styled, eleven rooms of your own, and they are sitting on your server right now at two thousand pixels across. The new site serves them at that size.
That is the one thing I would have told you even if you never hired me: you do not need another shoot, you need the one you have already paid for put up full size.
You raised this, not me. Here is what it actually is, so you can decide against something real rather than a vague idea of a rebrand.
Right now your logo exists as one file: a 221 pixel wide JPEG on a white background, with no transparent version and no vector anywhere on your site or in your media library. That means it cannot go on a dark background, it cannot be printed at any size, and it cannot go on a shirt, a sign or a ute without being redrawn first. Every time somebody needs it, somebody redraws it.
Seed & Stone Landscapes came to me with the mark on the left. Same business, same name, same trade. The one on the right is what they run on now.
That is the point of the brand assets line above. A logo on its own is a drawing. What you are buying is the version that works on a shirt, a sign, an invoice, a ute door and a phone screen, with the files to prove it, so nobody ever redraws it again.
It is $2,000 and it is option two on the next page. It is not being pushed, and the website is built so the mark can be swapped in later without a single page being redrawn.
Not a seminar and not a slide deck. Hands on the whole way through, on your own laptops, using Dynamic Kitchens rather than examples.
Half an hour with the staff who will be sitting in, before I arrive. What tools they already use, how much they have touched AI, and which jobs you would most like taken off them. The day gets built around those answers, so nobody sits through something they already know.
Running properly on their laptops and phones, then fed your emails, your quotes, your prices and the way you talk to people. It only sounds like Dynamic Kitchens if it has read Dynamic Kitchens.
Real automations against real jobs off your list, with your team driving and me beside them. Then a short playbook in plain English, written for them and not for a developer.
You have two jobs that eat unpaid hours every week and both are the kind AI is genuinely good at. The quoting, where four to eight hours go into every big kitchen. And the content, where you said yourself that getting it out the door is the hard part. Buying a social media retainer solves one of those for as long as you keep paying. Teaching your own staff solves it permanently, and they can point it at the next thing when the business changes.
Not homework. Real ones, set up on the day against jobs off your own list, working before I leave.
The shift that matters is going from asking for one thing and getting one thing, to setting something running that keeps producing every week.
Posts and images created and scheduled on a run, with your staff approving before anything goes out rather than making each one from scratch.
The repetitive part of putting a quote together taken away, with the judgement left exactly where it is, with you.
A full day is $2,000, a half day is $1,200. The full day is what option three adds on the next page. Neither waits on the website, and neither has to be decided now.
Every build option includes the writing, the design, the photograph selection and preparation, six pages, the move across so nothing anybody has bookmarked breaks, and two rounds of changes before it goes live.
The site rebuilt at the level of the work. It is what a recommendation sends people to, and the piece that decides whether the next person who wants you can justify your price before they ring you.
The same site, plus the logo, colours and type replaced. Yours whenever you want it, and not a decision the site needs from you now. Can be spread over twelve months at $600 a month.
Both of those, plus a full day with your team on AI. You may not know you want that until the site is live.
The site has to be hosted, kept secure and backed up by somebody, so a plan is not optional. Which one is entirely yours.
I would take Found, and I do not say that lightly because it is the dearest of the three. Live and Looked after keep a site correct, and correct is not the same as being found. Found is the one where somebody works every month on putting you in front of full house fit outs like the Tintenbar one.
A full day with your team, or a half day at $1,200. The same day that sits inside option three.
Four hours watching the real quoting process and a handover. It produces a written scope and one fixed price for each build, or an honest recommendation not to bother.
What option two adds. Not being pushed, and it does not have to be decided now.
The build is quick. The part worth taking time over is what actually goes on the pages.
Half an hour on your process and the projects you want shown. About an hour of your time, and it is the only part that needs you.
Writing and design, then the pages, then a first version for you to walk through and mark up.
Changes made, the new site put in place of the old one on the same address, old pages pointed at their new homes.
The monthly starts on launch day. New pages, the search work, the listing, and the first report.
The only thing on your plate
Nothing in here waits on a decision you have not already made. Reply to this email with the option you want and I will start this week.